In today’s data-driven business world, marketing and retail analytics have become the backbone of decision-making. Companies no longer rely on guesswork — they depend on data insights to understand consumer behavior, predict trends, and improve their return on investment. If you’ve ever wanted to enter this exciting field, here’s your chance!
Great Learning offers a free online course in Marketing and Retail Analytics that helps you learn the fundamentals from scratch. Whether you’re a student, job seeker, or professional looking to upskill, this beginner-friendly course is designed to give you the right start — and it even comes with a free, industry-recognized certificate.
Why Learn Marketing and Retail Analytics?
The marketing world is evolving faster than ever. Every click, purchase, and interaction produces data — and companies need experts who can make sense of it. Marketing Analytics focuses on measuring and managing marketing performance to optimize campaigns, while Retail Analytics helps businesses understand customer behavior, forecast demand, and enhance shopping experiences.
By learning marketing and retail analytics, you gain the ability to:
- Make data-driven marketing decisions
- Identify profitable customer segments
- Anticipate market trends
- Improve ROI (Return on Investment) on marketing strategies
These are high-demand skills that top employers across industries look for — especially in e-commerce, FMCG, banking, and consulting.
About the Free Course
This free course by Great Learning is taught by Prof. Raghavshyam Ramamurthy, a renowned expert in the field of marketing analytics. Rated 4.62 stars and already completed by 37,500+ learners, the course provides a hands-on learning experience using real-world examples and analytics tools.
Course Duration: 4.5 Hours
Level: Beginner
Mode: 100% Online
Certificate: Free & Globally Recognized
Key Skills You Will Learn
This course focuses on practical applications of analytics. You’ll gain expertise in:
- RFM Analysis (Recency, Frequency, Monetary): Learn how to segment customers based on purchase patterns and spending behavior.
- Cluster Analysis & K-Means Segmentation: Understand how to group similar customers for targeted marketing campaigns.
- KNIME & Tableau Tools: Explore these powerful platforms for visualizing and analyzing customer data.
- Percentiles & Auto Binner Functions: Learn how to categorize data for better insights.
By the end of this course, you’ll know how to use data to make better marketing decisions — a skill that can make you stand out to recruiters.
Course Curriculum Overview
Here’s a sneak peek at what you’ll learn:
- Overview of Marketing: Understand how analytics fits into the marketing ecosystem.
- Marketing Terminologies: Get familiar with key concepts and metrics used in marketing analytics.
- RFM Analysis Using Tableau: Learn to visualize and interpret customer value data.
- RFM Analysis Using KNIME: Perform customer segmentation with real data sets.
- Percentiles and Auto Binner Function: Explore data categorization for predictive insights.
After enrollment, you’ll gain full access to the entire course material, quizzes, and practice exercises.
Why Choose This Course?
Here’s what makes this course stand out:
Free & Beginner-Friendly: No prior experience needed — perfect for freshers and non-technical learners.
Taught by Industry Experts: Learn directly from top academic professionals.
Hands-on Learning: Work on real-world analytics examples using leading tools.
Globally Recognized Certificate: Add it to your resume and LinkedIn profile to impress recruiters.
Career Growth Opportunities: Analytics professionals are among the highest-paid in marketing, making this skill a smart investment for your future.
How This Course Can Boost Your Career
With digital marketing, e-commerce, and data science booming, marketing and retail analytics is one of the fastest-growing career paths. Learning these skills helps you qualify for roles like:
- Marketing Analyst
- Data Analyst (Marketing Focus)
- Customer Insights Manager
- Retail Strategy Consultant
- Business Intelligence Executive
The demand for skilled analytics professionals is expected to grow exponentially, making this free certification a powerful stepping stone for your career.
| Platform | Link |
|---|---|
| Apply Link:- | Click Here |
| Apply Link:- | Click Here (Official Link) |
| WhatsApp Group:- | Join Here |
| Telegram Group:- | Join Here |
Get Certified and Recognized
Once you complete the course, you’ll receive a verified certificate from Great Learning.
10,000+ certificates have already been claimed — it’s your turn to add one more to your achievements!
You can proudly:
- Share it on LinkedIn
- Add it to your resume
- Impress recruiters globally
- Boost your career credibility
Start Learning Today
Why wait to start your journey into marketing analytics? Enroll in the free Marketing and Retail Analytics course by Great Learning today and earn your place among skilled professionals who use data to drive success.
Enroll Now — Learn for Free and Get Certified!
Become a Marketing & Retail Analytics Star and take your first step toward a future full of data-driven opportunities.